Dear Friends,

Today I embark on a unique and memorable journey from the land of Somnath to the city of Lord Vishwanath. Later today I will be filing my nomination papers from Varanasi as the BJP candidate.  I would like to thank the leadership of the Party for giving me this opportunity to contest elections from this city that has such a rich history and culture. I bow to the Party Karyakartas who have been working tirelessly on the ground from the time my nomination was announced and the Karyakartas and well-wishers from all over India who have supported me in the last few months.

It was said about Varanasi:

“Varanasi is older than history, older than tradition, older even than legend, and looks twice as old as all of them put together.”(Mark Twain) 

Varanasi is the cradle of India’s glorious culture, a confluence of tradition, history, culture and harmony. This is the blessed land of the Sankat Mochan temple. The spiritual power of this land is exceptional. It drew people from all over the world, who came to this land in search of peace and Moksha. It was in Sarnath, that Gautama Buddha delivered his first sermon after attaining Enlightenment. Varanasi is the birthplace of the venerable Sant Ravidas. It was in Benaras that Mahatma Kabir was born, lived and shared his wisdom. Mirza Ghalib described Benaras as ‘Kaba-E-Hindustan’ and ‘Chirag-E-Dair’ or the light of the world.  When Pandit Madan Mohan Malaviya had to select a place to set up a centre of learning, it was not a surprise that he chose Benaras. No mention of Varanasi is complete without remembering Ustad Bismillah Khan, arguably the greatest symbol of Ganga-Jamuni Tehzeeb. Ustad Bismillah Khan Sahab’s love for Varanasi is legendary. I was very happy when Ustad Bismillah Khan was conferred the Bharat Ratna by Atal ji in 2001.

Truly, there is something special about Varanasi and its people. इस देवभूमि का हर निवासी अपने अन्दर कहीं कहीं देवत्व लिए हुए है.

With the blessings of Lord Vishwanath and inspired by the legacy of a glorious past, we set out to create a magnificent future for Varanasi.

We envision Varanasi as a World Heritage Site that is able to draw both devotees and those who wish to understand and absorb India’s culture. This means creating state-of-the-art tourist and infrastructure facilities for Varanasi. And it is my firm belief that once we are able to give the required impetus to tourism, it will not only bring more tourists but also enhance the livelihood of the poorest of the poor. More tourists means more income for those associated with temples, those who are living on the Ghats, those who ride the ferries on the Ganga…the entire town and surrounding areas will receive a much needed facelift.

Ganga is the lifeline of Varanasi and is at the core of our identity- She is our Mother. Unfortunately, governments have not been able to devote the attention that should have been given to Ganga. The condition of the Ganga in several parts of UP is pitiable. We can’t let this go on anymore! Need of the hour is to work towards cleaning the Ganga and restoring it to its previous glory. In 1986 the Government of the day brought the Ganga Action Plan but it merely remained a plan, the action was missing. Budgets were allocated but the money was never used for the intended purpose. The condition of the Varuna too is similar. Now is the time for urgent action to solve this anomaly!

And when I talk about my commitment to clean the Ganga, it is not a mere promise. When I took over as CM in 2001 the condition of Sabarmati was similar. It was better known for hosting circuses and children playing cricket. Switch to 2014 and things are very different! We have brought water from the Narmada and now water flows through the Sabarmati. A world class Sabarmati River Front was created, which has emerged as a popular recreation and cultural spot in Ahmedabad. With the blessings of Baba Bholenath, this is what we intend to replicate in Varanasi.


To know more about the Sabarmati Riverfront Development Project, click here

It is not only the Ganga that has become the victim of sheer negligence. We are firm in our commitment to address the issues of cleanliness in Varanasi so that we can give the citizens of Varanasi a clean and green city. We will focus on solid waste management right from collecting the waste to treating it. Similarly, the poor waste disposal practices over the years have not served the people of Varanasi well. We will leave no stone unturned to ensure that such occurrences are history within a very short period of time. Within a fixed timeframe, the problems of solid waste management, sewer and chemical waste will be successfully mitigated.

The weavers of Varanasi are an integral part of the city’s history, present and future. Unfortunately, due to apathy of the governments in Delhi and Lucknow their work has suffered. It is my firm resolve to infuse this sector with latest technology and qualitative value addition so that the weavers of Varanasi become our pride at the world level. From ensuring that they get quality raw material to better marketing of their products, it is my resolve to ensure that they stand on their own feet with pride and their future generations have a bright future. 


Read more on the 5F formula to support farmers and weavers

A few days ago something very disturbing came to my light. In a village near Varanasi a high voltage line fell due to which a few people including women were injured. I was surprised and saddened to know that the injured did not receive timely medical help and the authorities showed no concern. This is a symptom of a larger decay across UP and this is the decay that we want to end.

Friends, today as I go to Varanasi, I seek your support and blessings. Bless me so that I can restore this glorious city to its prime and so that I can bring a sea of change in the lives of people of Varanasi and Poorvanchal so that this region once again becomes the focal point of our nation’s development and our proud culture.

Yours,

Narendra Modi

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Rann Utsav - A lifetime experience
December 21, 2024

The White Rann beckons!

An unforgettable experience awaits!

Come, immerse yourself in a unique mix of culture, history and breathtaking natural beauty!

On the westernmost edge of India lies Kutch, a mesmerising land with a vibrant heritage. Kutch is home to the iconic White Rann, a vast salt desert that gleams under the moonlight, offering an otherworldly experience. It is equally celebrated for its thriving arts and crafts.

And, most importantly, it is home to the most hospitable people, proud of their roots and eager to engage with the world.

Each year, the warm-hearted people of Kutch open their doors for the iconic Rann Utsav—a four-month-long vibrant celebration of the region’s uniqueness, breathtaking beauty and enduring spirit.

Through this post, I am extending my personal invitation to all of you, dynamic, hard-working professionals, and your families to visit Kutch and enjoy the Rann Utsav. This year’s Rann Utsav, which commenced on 1st December 2024, will go on till 28th February 2025, wherein the tent city at Rann Utsav will be open till March 2025.

I assure you all that Rann Utsav will be a lifetime experience.

The Tent City ensures a comfortable stay in the stunning backdrop of the White Rann. For those who want to relax, this is just the place to be.

And, for those who want to discover new facets of history and culture, there is much to do as well. In addition to the Rann Utsav activities, you can:

Connect with our ancient past with a visit to Dholavira, a UNESCO World Heritage site (linked to the Indus Valley Civilisation).

Connect with nature by visiting the Vijay Vilas Palace, Kala Dungar. The ‘Road to Heaven’, surrounded by white salt pans, is the most scenic road in India. It is about 30 kilometres long and connects Khavda to Dholavira.

Connect with our glorious culture by visiting Lakhpat Fort.

Connect with our spiritual roots by praying at the Mata No Madh Ashapura Temple.

Connect with our freedom struggle by paying tributes at the Shyamji Krishna Varma Memorial, Kranti Teerth.

And, most importantly, you can delve into the special world of Kutchi handicrafts, each product unique and indicative of the talents of the people of Kutch.

Some time ago, I had the opportunity to inaugurate Smriti Van, a memorial in remembrance of those whom we lost during the 26th of January 2001 earthquake. It is officially the world's most beautiful museum, winning the Prix Versailles 2024 World Title – Interiors at UNESCO! It is also India's only museum that has achieved this remarkable feat. It remains a reminder of how the human spirit can adapt, thrive, and rise even in the most challenging environments.

Then and now, a picture in contrast:

About twenty years ago, if you were to be invited to Kutch, you would think someone was joking with you. After all, despite being among the largest districts of India, Kutch was largely ignored and left to its fate. Kutch borders Registan (desert) on one side and Pakistan on the other.

Kutch witnessed a super cyclone in 1999 and a massive earthquake in 2001. The recurring problem of drought remained.
Everybody had written Kutch’s obituary.

But they underestimated the determination of the people of Kutch.

The people of Kutch showed what they were made of, and at the start of the 21st century, they began a turnaround that is unparalleled in history.

Together, we worked on the all-round development of Kutch. We focussed on creating infrastructure that was disaster resilient, and at the same time, we focussed on building livelihoods that ensured the youth of Kutch did not have to leave their homes in search of work.

By the end of the first decade of the 21st century, the land known for perpetual droughts became known for agriculture. Fruits from Kutch, including mangoes, made their way to foreign markets. The farmers of Kutch mastered drip irrigation and other techniques that conserved every drop of water yet ensured maximum productivity.

The Gujarat Government’s thrust on industrial growth ensured investment in the district. We also leveraged Kutch’s coast to reignite the region’s importance as a maritime trade hub.

In 2005, Rann Utsav was born to tap into the previously unseen tourism potential of Kutch. It has grown into a vibrant tourism centre now. Rann Utsav has also received several domestic and international awards.

Dhordo, a village where every year Rann Utsav is celebrated, was named the 2023 Best Tourism Village by the United Nations World Tourism Organization (UNWTO). The village was recognized for its cultural preservation, sustainable tourism, and rural development.

Therefore, I do hope to see you in Kutch very soon! Do share your experiences on social media as well, to inspire others to visit Kutch.

I also take this opportunity to wish you a happy 2025 and hope that the coming year brings with it success, prosperity and good health for you and your families!