On Wednesday, 1stJanuary 2014, the NDA’s Prime Ministerial candidate Shri Narendra Modi launched the mobile application of India272+. The application is available on the Google Play Store and can be downloaded for free by Android users.
The launching of the mobile application is another path breaking endeavour to take BJP’s Mission272+ to a wide range of volunteers across India and the world. The mobile application enables the volunteers to participate in Open Forums and share thoughts, ideas for upcoming speeches by Shri Narendra Modi. The Open Forum is one of the most distinctive features of the India272+ platform, which has successfully introduced the idea volunteer sourcing in electioneering. Shri Narendra Modi has been using numerous ideas given by the volunteers of India272 during his speeches in Hyderabad, Rewari and recently in Uttarakhand and Varanasi.
Through the mobile application, volunteers can contribute towards tasks that can be done through mobile phones. The tasks range from sharing pictures from rallies, recording a quote in one’s own voice to sharing clippings of popular news stories and blogs. Additionally, volunteers can connect with other volunteers in the various groups. Several groups have been created on the India272+ platform that allows volunteers to contribute based on their skills and interest. The groups vary from specialized groups for writers, artists and designers to even separate groups for doctors, IT specialists and NRIs. A separate group pertaining to women empowerment is among the most popular groups on the India272+ platform. Volunteers can also connect with members of their respective parliamentary constituency.
The application enables volunteers to share latest updates through prominent mediums of social media including Facebook, Twitter and WhatsApp.
While launching the mobile application, Shri Narendra Modi extended his best wishes and expressed confidence that the application will go a long way in not only strengthening the bond between existing volunteers but will also draw more volunteers to the India272+ platform. A firm believer in technology, Shri Modi welcomed the innovative use of technology in expanding the larger BJP family and seeking the contribution of the volunteers. He shared that he has gained immensely from the feedback received from the volunteers and added that he looked forward to receiving more such feedback in the coming days.Shri Piyush Goyal, who is heading the Information Communication Campaign Committee welcomed the launch of the application and gave his best wishes.
In the past, Shri Narendra Modi has given repeated clarion calls to people to join the India272+ volunteer platform. He has explained how this platform empowers the people to get involved with the BJP campaign for 2014 General Elections and that too without approaching leaders to press one’s case. Shri Modi’s repeated appeals have been a major shot in the arm for the India272+ family. Today, the platform has lakhs of volunteers who are actively contributing and participating.
Ever since it was launched in August 2013, www.India272.com has been witnessing a steady stream of activity and innovation. Apart from the vibrant groups, healthy discussions and brilliant contributions, the platform has started on-ground activities that are beautifully complementing the work done online. The on-ground activities enable volunteers to connect, collectively brainstorm and gather ideas for the success of Mission 272+. The mobile application will surely go a long way in contributing to the success of Mission272+, which is an effort to make Shri Narendra Modi the Prime Minister of India and give India the governance it deserves.
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