Today marks a decade since the Pradhan Mantri Jan Dhan Yojana was launched. For me, this initiative was more than just a policy - it was an endeavour to build an India where each and every citizen, irrespective of one’s economic background, has access to the formal banking apparatus.

Many of you, especially the youth, would be thinking- why does this matter so much? After all, in this age, having a bank account would be very basic and even taken for granted. However, when we assumed office in 2014, the situation was very different. It was almost 65 years since Independence, but access to banking was a distant dream for almost half of our households. Theirs was a world where savings were kept at home, vulnerable to loss and theft. Access to credit was often at the mercy of predatory lenders. The absence of financial security held back so many dreams.

This problem becomes even more ironical considering the fact that four and a half decades ago, banks were nationalised by the then (Congress) Government and that too in the name of the poor! Yet, the poor never got access to banking.

When the Jan Dhan Yojana was rolled out, I remember the scepticism that surrounded it too. Some people asked- could it really be possible to bring such a large number of people into the banking system? Will this effort lead to any concrete changes? Yes. The scale of the challenge was enormous, but so was the determination of the people of India to ensure it becomes a reality.

The success of the Jan Dhan Yojana has two parts to it. One is in the numbers:

Today, over 53 crore people who never imagined they would enter a bank have bank accounts.

These accounts have a deposit balance of over Rs. 2.3 lakh crore.

Over 65% of the accounts are either in rural or semi-urban areas, thus taking the movement of financial inclusion outside the metros.

Direct transfers worth almost Rs. 39 lakh crore have taken place.

But, the second part goes beyond the impressive numbers.

Jan Dhan Yojana has proven to be game-changing as far as women's empowerment is concerned. Almost 30 crore women have been brought into the banking system.

Likewise, the benefits of the scheme and the other benefits that come thanks to a bank account have positively impacted crores of SC, ST and OBC families. They have also benefitted those families who belong to the middle and Neo-middle classes. Had it not been for the Jan Dhan Yojana, the MUDRA Yojana, or the social security schemes of the Government, namely the Pradhan Mantri Jeevan Jyoti Bima Yojana, Pradhan Mantri Suraksha Bima Yojana and the Atal Pension Yojana would never have been as impactful.

Jan Dhan also became a vital pillar of the JAM Trinity- Jan Dhan, Aadhaar and Mobile. The landmark contribution of this trinity was to eliminate the scourge of middlemen and touts who, for decades, thrived in public loot. It is this trinity that ensured a stunning digital payments revolution in India, especially in the middle and later years of the last decade. The very same elements who doubted the relevance of a scheme like Jan Dhan were yet again mocking the need for digital payments in a nation like ours. But, once again, they underestimated the collective resolve of our people. India’s digital payments success story is noted world over. Over 40% of real time digital payments in the world happen in India!

A bank account has ensured hassle-free and direct transfer in almost all the government's flagship schemes, be it Ayushman Bharat, PM-Kisan for farmers, PM SVANidhi for street vendors and more. I am also reminded of the years of 2020 and 2021, when the once in a lifetime COVID-19 pandemic was at its peak. Had it not been for banking inclusion, the subsidies would not have been able to reach the intended beneficiaries.

The life journeys of those who benefitted due to this scheme are very touching and inspiring. PM Jan Dhan Yojana personifies dignity, empowerment and the opportunity to participate in the economic life of the nation. The foundations laid by this scheme are strong, but we have even more work to do! We will continue to build on this success to build a Viksit Bharat.

Today is also the occasion to congratulate each and every beneficiary of this scheme and laud the efforts of the countless banking staff who made financial inclusion their mission and ensured a better life for their fellow Indians!

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Rann Utsav - A lifetime experience
December 21, 2024

The White Rann beckons!

An unforgettable experience awaits!

Come, immerse yourself in a unique mix of culture, history and breathtaking natural beauty!

On the westernmost edge of India lies Kutch, a mesmerising land with a vibrant heritage. Kutch is home to the iconic White Rann, a vast salt desert that gleams under the moonlight, offering an otherworldly experience. It is equally celebrated for its thriving arts and crafts.

And, most importantly, it is home to the most hospitable people, proud of their roots and eager to engage with the world.

Each year, the warm-hearted people of Kutch open their doors for the iconic Rann Utsav—a four-month-long vibrant celebration of the region’s uniqueness, breathtaking beauty and enduring spirit.

Through this post, I am extending my personal invitation to all of you, dynamic, hard-working professionals, and your families to visit Kutch and enjoy the Rann Utsav. This year’s Rann Utsav, which commenced on 1st December 2024, will go on till 28th February 2025, wherein the tent city at Rann Utsav will be open till March 2025.

I assure you all that Rann Utsav will be a lifetime experience.

The Tent City ensures a comfortable stay in the stunning backdrop of the White Rann. For those who want to relax, this is just the place to be.

And, for those who want to discover new facets of history and culture, there is much to do as well. In addition to the Rann Utsav activities, you can:

Connect with our ancient past with a visit to Dholavira, a UNESCO World Heritage site (linked to the Indus Valley Civilisation).

Connect with nature by visiting the Vijay Vilas Palace, Kala Dungar. The ‘Road to Heaven’, surrounded by white salt pans, is the most scenic road in India. It is about 30 kilometres long and connects Khavda to Dholavira.

Connect with our glorious culture by visiting Lakhpat Fort.

Connect with our spiritual roots by praying at the Mata No Madh Ashapura Temple.

Connect with our freedom struggle by paying tributes at the Shyamji Krishna Varma Memorial, Kranti Teerth.

And, most importantly, you can delve into the special world of Kutchi handicrafts, each product unique and indicative of the talents of the people of Kutch.

Some time ago, I had the opportunity to inaugurate Smriti Van, a memorial in remembrance of those whom we lost during the 26th of January 2001 earthquake. It is officially the world's most beautiful museum, winning the Prix Versailles 2024 World Title – Interiors at UNESCO! It is also India's only museum that has achieved this remarkable feat. It remains a reminder of how the human spirit can adapt, thrive, and rise even in the most challenging environments.

Then and now, a picture in contrast:

About twenty years ago, if you were to be invited to Kutch, you would think someone was joking with you. After all, despite being among the largest districts of India, Kutch was largely ignored and left to its fate. Kutch borders Registan (desert) on one side and Pakistan on the other.

Kutch witnessed a super cyclone in 1999 and a massive earthquake in 2001. The recurring problem of drought remained.
Everybody had written Kutch’s obituary.

But they underestimated the determination of the people of Kutch.

The people of Kutch showed what they were made of, and at the start of the 21st century, they began a turnaround that is unparalleled in history.

Together, we worked on the all-round development of Kutch. We focussed on creating infrastructure that was disaster resilient, and at the same time, we focussed on building livelihoods that ensured the youth of Kutch did not have to leave their homes in search of work.

By the end of the first decade of the 21st century, the land known for perpetual droughts became known for agriculture. Fruits from Kutch, including mangoes, made their way to foreign markets. The farmers of Kutch mastered drip irrigation and other techniques that conserved every drop of water yet ensured maximum productivity.

The Gujarat Government’s thrust on industrial growth ensured investment in the district. We also leveraged Kutch’s coast to reignite the region’s importance as a maritime trade hub.

In 2005, Rann Utsav was born to tap into the previously unseen tourism potential of Kutch. It has grown into a vibrant tourism centre now. Rann Utsav has also received several domestic and international awards.

Dhordo, a village where every year Rann Utsav is celebrated, was named the 2023 Best Tourism Village by the United Nations World Tourism Organization (UNWTO). The village was recognized for its cultural preservation, sustainable tourism, and rural development.

Therefore, I do hope to see you in Kutch very soon! Do share your experiences on social media as well, to inspire others to visit Kutch.

I also take this opportunity to wish you a happy 2025 and hope that the coming year brings with it success, prosperity and good health for you and your families!