CM launched ‘Gujarat Guardian’ in Surat on July 15, 2012

Published By : Admin | July 15, 2012 | 14:30 IST

  • Gujarat government always encourage the media to grow and prosper.
  •  In today’s competition world it becomes important to provide correct and truthful news to people.
  • If people are not allowed to speak their mind out or criticise, the system of democracy will start to stink like a pool of stagnant water.
  • In a democratic set up, it is the duty of the fourth estate to compel the ruling government to be firm towards carrying its responsibilities dutifully.
  • For the betterment of the state, development within a democratic setup is required.

On July 15, 2012 Chief Minister Shri Narendra Modi launched a new Gujarat daily ‘Gujarat Guardian’ in SuratAt the event, the CM said amid the atmosphere of negative stories being sold like hotcakes in the newspaper industry these days, there is an urgent need to have newspapers that focus on creating positive news. You can view the details of the event here.


Warm greetings to all the organizer friends, ladies & gentlemen! When someone talks about democracy, the first thing that comes to mind is the power that lies in the hands of the people at large in a democratic set up. This is where the beauty of democracy lies. The state government time and again is attacked by its enemies via newspapers and try to defame Gujarat government. Still the government of Gujarat encourages print media to grow and prosper.

Manojbhai Mistry was a friend earlier who now has gone on to become a guardian. Previously, he was ‘Gujarat Mitra’, now he has become ‘Gujarat Guardian’! You don’t have to stop here. Keep up with your work brother! Earlier a devotee of Goddess Saraswati, Manojbhai Mistry has now become a devotee of Goddess Laxmi.  He was formerly an editor and has now become a businessman. He is the Managing Director of Gujarat Guardian. His years of past experience will be utilised now. He is a known personality in Surat. There is a perfect synergy and when there is chemistry between two things, the flow becomes smooth automatically.

Friends! To gain access to news is not a difficult task these days. You can get to know what’s happening in the world around in no time and that too sitting at one place. There was a time when people used to search for news. It was difficult to receive as well as send news to far-off places. People earlier would eat snacks wrapped up in a newspaper and later read news from the same newspaper. This was the scenario earlier as there used to be no source available other than newspaper. But today the scene is entirely different as you can access any information within minutes. Coming up with news these days might not be a time-consuming activity, but what might consume a lot of time is building credibility and reliability as it is the only thing that will secure a place for you in the future.

In a way, it is a challenging job for the news media as on one hand they have to earn credibility and on the other hand, they have to come up with the news ahead of everyone else. In today’s competition world it becomes important to provide correct and truthful news to people.

 

Friends, our former President, Shri Abdul Kalam always encourage people from print media to actively participate in the development process of the country. During his tenure, Shri Abdul Kalam arranged for meetings with the media people and asked them to start publishing feel-good and positive news stories. As what is observed otherwise is that the moment you start reading a newspaper, by the time you come to reading the fifth or sixth story, you realise that the page is full of crime stories or stories with negative tone. Similar is the case with television. If you are viewing television for some time, you will realise within 15 minutes, that all you have been looking at is violence. I think there is enough negativity around and so we need to come up with things that are feel-good in nature.

There is a conception that positive news doesn’t sell much and that people are more interested in news with negativity. And this has given rise to a competition where media houses are fighting to race ahead of each other in selling more number of negative news. Journalists have to strive to get stories that put any system or a person in question, in a negative light. Friends, more often than not we come across incidences in our daily life, that media is doesn’t get to report on. Say for example, there is a story about a pickpocket stealing money and another story where a rickshaw driver returns a wallet left by some passenger in his rickshaw. I am sure people will read and like the rickshaw driver’s story and not the first. This indicates at the fact that people always look for positivity around and long to listen to comforting news.

Ladies and gentlemen! In a democratic set up, it is the duty of the fourth estate to compel the ruling government to be firm towards carrying its responsibilities dutifully. It is the job of the fourth estate to help raise people’s voice and make them heard. However, this requires a lot of study. If people are not allowed to speak their mind out or criticise, the system of democracy will start to stink like a pool of stagnant water. The system will be cleaned of its impurities, if people in power accept criticism by media or any agency or for that matter a common man and later work towards rectifying the mistakes. Unfortunately in our country, after scanning through papers and browsing through television channels, it is possible that you might not come across any piece of criticism of the government. Instead what you will come across more often is allegations and accusations, and charges against one another. Newspapers these days, it seems, publish only allegations. You should not hesitate from criticising anyone, but for doing that you should have conducted a study first on the basis of which you can accuse or lay blame on anyone. Once the findings about a person are found to be valid, the defaulter cannot get away with. But friends the question here is who wants to take the pain to conduct a study, put in hard work and draw a conclusion? People these days want to take shortcuts in life.

Nowadays, ‘Newspapers’ have become ‘Thought Papers’. You require art to read newspaper these days. For example, if any government declares budget, what can be the news in it? The news is “government has declared a Rs6,000 crore budget”. But what is flashed on television screens or published in newspapers is a different picture altogether? ‘Modi Government’s Backbreaking Budget’! Now this piece of news is published in a paper which is a ‘thought paper’. The original news in ‘thought paper’ is lost. There is an entire ‘editor’s page’ for the editor to express his views. The editor has one entire page to write editorials. There can be a difference of 180 degree between front page news and edit page news because while writing editorials, an editor is free to put across his views completely. But, I would say that news should not be tinkered with and should be left as it is! If an accident has happened, the news should say “25-year-old boy run over by a car”. But what newspapers publish these days is “An affluent Brahmin boy crushed a Dalit boy”. I would say this is no news and reading a newspaper these days thus requires skills. Here is a similar example but from electronic media. An interview of a personality is aired on a channel. In the beginning, the interviewee is shown on the screen as the interview is conducted, but gradually what is flashed on screen time and again round the clock on the channel is what the anchor has interpreted from the interviewee’s statement. The fact is what the person had said during the interview is nowhere to be seen on the screen. So things revolve around the whims and fancies of the channel authorities. What the interviewee had actually spoken is lost somewhere. And if you find the original piece on the internet, you will notice that there is no connection between what the leader actually spoke and what is being aired on the television channel.

Friends, I know this is again going to create a lot of controversies! I know my enemies would be waiting for a chance to defame me, but friends, I would say I don’t have any malice for anybody and there is no personal criticism. For the betterment of the state, development within a democratic setup is required.

Friends, India got freedom and that also gave media the power of self-expression. But in 1975, emergency was declared by the government of India— the largest democracy of the world. Several great leaders of India including Jayprakash Narayan and Morarji Desai were sent behind the bars. Ban was put on organizations like RSS. However, the atrocities didn’t stop there as the print media of the country was strangled and restrictions were imposed on it too. People and particularly people from the media during the time of emergency, were subjected to cruelties and injustice. Democracy had come under serious threat. For 19 months no one except a few dared to speak their mind out. Friends! It was then that we got to know the real face of Indian democracy.

Friends, Mahatma Gandhi too used to write for newspapers and the editorials, he wrote in Gujarati, would be then discussed in the houses of Parliament of the United Kingdom. The British Empire would get to know India through Mahatma Gandhi’s editorials. Friends, Subash Babu after leaving India, formed Azad Hind Fauz to fight back the British government. Now this piece of news was made available to the world for the first time by a journalist named Amritlal Sheth, who used to work for a Gujarati newspaper. Amritlal Sheth went to Singapore to get the news and informed the world about the same. The news got published in a Gujarati newspaper for the first time. Such is the history of our state. What a great heritage we have. Still today, we will find people reading Bhagwati Kumar Sharma’s editorials not only in Surat but in other districts of the Gujarat too. Such people deserve salutations and felicitations as they are the ones who in real sense think of the welfare of the society. No matter how powerful the people in government are, there still exist journalists like Sharma, who are asset to the society.

I remember once I was asked to go to London for the launch of a paper. At the launch, while I addressed the audience, I made a statement. People couldn’t understand the meaning of the statement. Based on the statement I made, a newspaper published from Calcutta came up with three editorials stating how Modi could make a statement thing like this? They wrote editorials based on whatever they understood…they didn’t care to read the remaining part of the statement. The statement I had made was “Whether journalism should be like a fly of a honeybee?” I had raised a question. Those who wanted to criticise said “Modi called journalism a fly…” it seemed nobody had understood the second part of the statement. From the statement I was explaining about nature of a fly that sits on filth and spread it. It picks up filth and flies around. On the other hand what a bee does? It sits on a flower and spreads its fragrance. A fly can’t harm but if a bee stings, it pains a lot. What I meant was that journalists are like bees that collect honey and spread fragrance but if anyone causes harm to bees, then there is nothing that can save him from the pain. The same is the case with journalists. The second part of the statement was not published while I had to take the flak for the first part. The Statesman had published the editorials.

Friends you can never get away with if you have done anything wrong. It is similar to a situation where a bee stings you on the nose and you have to hide your face for days together. Gentlemen, after doing wrong, you are always under the fear that sooner or later the truth will be exposed and people will know the reality.

Here the fourth estate of democracy means media and it has freedom. But if people in the news-trade think that they can make money by selling negative news, then they are mistaken as media is a different game altogether and can’t be compared with ‘news-trade’. For the benefit of democracy, it is necessary to educate the society about media; what the fourth estate is all about and who are these news-traders? This is essential as it will help identify the wrong doers. News-traders are dangerous to the society. Friends! News-traders are like the street food vendors who sell spicy food, which is good to taste, but harmful to the body. They sell the news that has the potential to be sold the most and make you an addict of the same. This spoils your habit. It is only media that can save you from such news and simultaneously provide you the news that is true and correct.

Ladies and gentlemen! Gujarat Guardian is an addition to the list of growing number of newspapers in the state. I am sure this paper will be of great help in the process of purification of the society. Let’s hope the number of newspapers and television channels increase as that will give a common man more power to know truth and face reality. So, today on this auspicious occasion, I congratulate everyone here. I would also say never hesitate to criticize me even though I have inaugurated the event. I won’t mind even if you criticise me in the first edition of Gujarat Guardian itself. That’s the beauty of democracy, Friends! Here I invite you to come and join the purification process of the society with full vigour and zest. Once again I congratulate you all!

Jai Jai Garvi Gujarat…!!

Explore More
140 crore Indians have taken a collective resolve to build a Viksit Bharat: PM Modi on Independence Day

Popular Speeches

140 crore Indians have taken a collective resolve to build a Viksit Bharat: PM Modi on Independence Day
India’s Biz Activity Surges To 3-month High In Nov: Report

Media Coverage

India’s Biz Activity Surges To 3-month High In Nov: Report
NM on the go

Nm on the go

Always be the first to hear from the PM. Get the App Now!
...
Consistent efforts are being made to strengthen the NCC in our country: PM Modi
Viksit Bharat Young Leaders Dialogue is an effort to connect one lakh new youth to politics: PM
Heartening to see the youth help senior citizens become part of the digital revolution: PM Modi
Innovative efforts from Chennai, Hyderabad & Bihar to enhance children’s education: PM Modi
Indian diaspora has made their mark in different nations: PM Modi
A museum is being developed in Lothal, dedicated to showcasing India’s maritime heritage: PM Modi
#EkPedMaaKeNaam campaign has crossed the milestone of 100 crore trees planted in just 5 months: PM
Unique efforts are being made to revive the sparrows: PM Modi

My dear countrymen, Namaskar. 'Mann Ki Baat' means touching upon the collective efforts of the country; referring to the achievements of the country; discussing the strength of the people. 'Mann Ki Baat' means touching upon the dreams of the youth, the aspirations of the citizens of the country. I wait for 'Mann Ki Baat' throughout the month, so that I can communicate with you directly. There are innumerable messages! My earnest endeavour is to read as many messages as possible; to brainstorm on your suggestions.

Friends, today is a very special day - it is NCC Day. As soon as the name of NCC comes up, we remember our school-college days. I myself have been an NCC Cadet, so I can say with full confidence that the experience gained from it is invaluable for me. 'NCC' instills a spirit of discipline, leadership and service in the youth. You must have seen around you that whenever there is a disaster; be it a flood, an earthquake or an accident, NCC cadets unfailingly make themselves available there to help. Today, efforts are being undertaken continuously to strengthen NCC in the country. In 2014, about 14 lakh youth were associated with NCC. Now in 2024, more than 20 lakh youth are associated with NCC.

Compared to earlier times, provision for NCC has been made in five thousand new schools and colleges… and the biggest aspect is that earlier the number of girl cadets in NCC was just around 25% (percent). Now the number of girl cadets in NCC has risen to almost 40% (percent). The campaign to connect more and more youth residing along the border with NCC is also going on continuously. I would urge the youth to join NCC in maximum numbers. You will notice that no matter what career you choose, NCC will help you a lot in personality development. Friends, the role of the youth in building a developed India is very significant. When young minds come together and deliberate upon the country's future journey, positively, concrete paths emerge. You know that on the 12th of January, on the birth anniversary of Swami Vivekananda, the country celebrates 'Youth Day'. Next year is Swami Vivekananda's 162nd birth anniversary. This time it will be celebrated in a very special way. On this occasion, a Maha Kumbh of young minds is going to be held at Bharat Mandapam in Delhi on 11-12 January, and the name of this initiative is 'Vikasit Bharat Young Leaders Dialogue'. Crores of youth from all over India will participate in it. 2 thousand such youth selected from villages, blocks, districts, states will gather at Bharat Mandapam for the 'Vikasit Bharat Young Leaders Dialogue'. You might remember that from the ramparts of the Red Fort, I have urged such youths to join politics, none of whose family members or even the entire family have had a political background.

To connect 1 lakh such youths, new youths, to politics, many special campaigns will be run in the country. 'Vikasit Bharat Young Leaders Dialogue' is also one such effort. Experts from the country and abroad will grace this. Many national and international personalities would also be there. I will also be present in it for as much time as possible. The youth will get an opportunity to present their ideas directly before us. How can the country take these ideas forward? How can a solid roadmap be made? A blueprint will be prepared for this. So you too get ready; this is a great opportunity for those who are going to build the future of India, who are the future generation of the country. Come, let us build the country together, make the country developed.

My dear countrymen, in Mann ki Baat, we often talk about such youth. There are many youths who are working selflessly for the society and are engaged in finding solutions to numerous minor problems of the people. If we look around us, we see so many people who need some kind of help or information. I am happy to know that some youths have formed groups and addressed such issues as well. For example, Virendra, who lives in Lucknow, helps the elderly in the matter of Digital Life Certificate. As you know as per rules, all pensioners have to submit Life Certificate once a year. Till 2014, the process was such that the elderly had to go to the banks and submit it themselves. You can imagine how much inconvenience it used to cause to our elderly. Now this system has changed.

Now, by enabling the Digital Life Certificate, things have become very simple; the elderly do not have to go to the bank. Youths like Virendra have a major role in ensuring that the elderly do not face any problem on account of technology. They keep making the elderly of their neighbourhood aware about it. Not just that, they are also making the elderly tech savvy. Today, with such efforts, the number of people receiving Digital Life certificates has crossed the 80 lakh mark. Among these, more than 2 lakh are such elderly people whose age has crossed even 80.

Friends, in many cities, the youth are also coming forward to make the elderly a part of the digital revolution. Mahesh from Bhopal has taught many elderly people of his locality to make payments through mobile. These elderly people had smart phones, but there was no one to tell them their correct usage. The youth have also come forward to save the elderly from the risk of Digital Arrest. Rajiv from Ahmedabad warns people about the risk of Digital Arrest. I had discussed Digital Arrest in the last episode of 'Mann Ki Baat'. The elderly are the most common victims of such crimes. In such a situation, it is our responsibility to make them aware and help them stay safe from cyber fraud. We have to explain to people again and again that there is no provision of digital arrest in the government; this is a blatant lie, a conspiracy to trap people. I am happy that our young friends are participating in this work with full sensitivity and are motivating others as well.

My dear countrymen, these days many experiments are being conducted for the education of children. The effort is to enhance the creativity of our children and their love for books. It is said that 'books' are humans’ best friend and what better place than the library to strengthen this friendship. I want to share one such example from Chennai with you. Here one such library has been set up for children, which has become a hub of creativity and learning. It is known as Prakrith Arivagam. The idea of this library is the brainchild of Shriram Gopalan ji, who is associated with the world of technology. During his work abroad, he remained connected with the world of latest technology. But, he also kept thinking about developing the habit of reading and learning in children. After returning to India, he established Prakrith Arivagam. It has more than three thousand books, which children eagerly wait to read. Apart from books, different types of activities being organized in this library also attract children. Be it Story Telling sessions, Art Workshops, Memory Training Classes, Robotics Lessons or Public Speaking, there is something or the other, to the liking of everyone.

Friends, The Food for Thought Foundation has also established many wonderful libraries in Hyderabad. It’s their endeavor as well, to ensure that children get books to read with solid information on as many topics as possible. The Prayog library of Gopalganj in Bihar has started being talked about in many cities in the neighbourhood.
Apart from youths of around 12 villages getting the facility to read books from this library, this library is also providing other important facilities to the people. Some libraries are such that they are very useful for students in preparing for competitive examinations. It is indeed very heartening to note that the library is being used in the best possible way to strengthen the society. You too should develop friendship with books and see how it brings a change in your life.

My dear countrymen, I have returned from Guyana, a country in South America, the night before yesterday. Thousands of kilometres away from India, a ‘Mini India’ dwells in Guyana too. Around 180 years ago, people from India were taken to Guyana to work in the fields and for other tasks. Today, people of Indian origin in Guyana are leading the country in every field… be it politics, business, education or culture. The President of Guyana, Dr. Irfan Ali, is also of Indian origin and is proud of his Indian heritage. When I was in Guyana, a thought struck my mind which I am sharing with you in ‘Mann Ki Baat’. Just like Guyana, there are lakhs of Indians in dozens of countries across the world. Their ancestors have their own stories of decades; even those over 200-300 years ago. Can you be on the lookout for such stories of how Indian immigrants made their mark in different countries! How they took part in their freedom struggle! How they kept their Indian heritage alive! I want you to find out such true stories, and share them with me. You can also share these stories on the NaMo App or on MyGov with #IndianDiasporaStories.

Friends, you will also find an extraordinary project going on in Oman very interesting. Numerous Indian families have been living in Oman for many centuries. Most of them who have settled there are from Kutch in Gujarat. These people had created important trade links. Even today they have Omani citizenship, but Indianness is ingrained in their personae. With the support of the Indian Embassy in Oman and the National Archives of India, a team has started the work of preserving the history of these families. Thousands of documents have been collected under this campaign so far. These include diaries, account books, ledgers, letters and telegrams. Some of these documents even date back to the year 1838. These documents are full of sentiments. When they reached Oman years ago, what kind of life they lived, what kind of joys and sorrows they faced, and, how their relations with the people of Oman progressed. All of this is a part of these documents. The ‘Oral History Project’ is also an important basis of this mission. In this mission, senior people from there have shared their experiences. People have expressed in detail about their lifestyle there.

Friends, a similar ‘Oral History Project’ is being carried out in India as well. Under this project, history enthusiasts are collating the experiences of the victims during the period of partition of the country. Now, there are very few people left in the country who have witnessed the horrors of Partition. In such a situation, this effort has become even more significant.

Friends, the country, the place that preserves it’s history, its future is also secure. With this very thought in mind, an effort has been made in which a directory has been created to preserve the history of villages. A campaign is also going on in the country to preserve evidences related to India's ancient maritime capability. Under this series, a very big museum is also being built in Lothal. Apart from that, if you are aware of any manuscript, any historical document, any handwritten copy, you can preserve it with the help of National Archives of India.

Friends, I have come to know about another such effort being undertaken in Slovakia which is related to conserving and promoting our culture. Here, for the first time, our Upanishads have been translated into the Slovak language. These efforts also underscore the global influence of Indian culture. It is a matter of pride for all of us that there are crores of people across the world who cherish India in their hearts.

My dear countrymen, I now want to share with you one such achievement of the country which will make you happy and proud, and if you have not done it, you will probably regret it. A few months ago, we started the 'Ek Ped Maa Ke Naam' campaign. People from all over the country participated in this campaign with great enthusiasm. I am very happy to tell you that this campaign has crossed the important milestone of planting 100 crore trees. A 100 crore trees, that too, in just 5 months.

This has been possible only due to the tireless efforts of our countrymen. You will be proud to know one more fact related to this. The 'Ek Ped Maa Ke Naam' campaign is now spreading to other countries of the world as well. When I was in Guyana, I witnessed this campaign there as well. There, Guyana's President Dr. Irfan Ali, his mother in law, and other family members joined me in the 'Ek Ped Maa Ke Naam' campaign.

Friends, this campaign is going on continuously in different parts of the country. A record of tree planting was made in Indore, Madhya Pradesh under the campaign 'Ek Ped Maa Ke Naam' - more than 12 lakh trees were planted here in 24 hours. On account of this campaign, the barren area of Revati Hills of Indore will now turn into a green zone. A unique record was made through this campaign in Jaisalmer, Rajasthan - here a team of women planted 25 thousand trees in one hour. Mothers planted trees in the name of their mothers and inspired others too. Here, more than 5 thousand people planted trees at one location.

This too is a record in itself. Under the campaign 'Ek Ped Maa Ke Naam', many social organizations are planting trees according to local needs. Their effort is that wherever trees are planted, a complete eco system should develop in an environment friendly manner. Therefore, these organizations are planting medicinal plants at some places, and at other places, they are planting trees to facilitate nesting for birds. In Bihar, the women of 'Jeevika Self Help Group' are running a campaign to plant 75 lakh trees. The focus of these women is on fruit trees, so that income could also be generated in the future.

Friends, by joining this campaign, any person can plant a tree in the name of his mother. If the mother is with you, you can plant the tree along with her, otherwise you can become a part of this campaign by carrying her photograph with you. You can also post a selfie with the tree on mygov.in. We can never repay the debt of what our mother does for all of us, but by planting a tree in her name, we can keep her presence alive forever.

My dear countrymen, all of you must have seen sparrows chirping on roof tops or trees during your childhood. Sparrows are known as Kuruvi in Tamil and Malayalam, Pichhuka in Telugu and Gubbi in Kannada. Stories about sparrows are told in every language and culture. Sparrows play a very important role in maintaining bio-diversity around us, but today sparrows are hardly visible in cities. Due to increasing urbanization, sparrows have gone away from us. There are many children of today's generation who have seen sparrows only in pictures or videos. Some unique efforts are being made to bring back this lovely bird in the lives of such children. Chennai's Kudugal Trust has involved school children in its campaign to increase the sparrow population. The people of the organisation go to schools and tell the children how important sparrows are in everyday life. This organisation trains children to make sparrow nests. For this, the people of the organisation taught the children to make a small wooden house. In that, arrangements for food and shelter were made for the sparrows. These are homes that can be placed on the outer wall of any building or on a tree.

Children participated in this campaign with enthusiasm and started making nests for sparrows in large numbers. In the last 4 years, the organization has prepared ten thousand such nests for sparrows. With this initiative of the Kudugal Trust, the sparrow population has started rising in the surrounding areas. If you too make such efforts in your surroundings, sparrows will certainly again become a part of our lives. Friends, an organization in Mysuru, Karnataka has started a campaign called 'Early Bird' for children. This organization runs a special kind of library to tell children about birds. Not only this, it has prepared a 'Nature Education Kit' to create a sense of responsibility towards nature in children. This kit contains story books, games, activity sheets and jig-saw puzzles for children. This organization takes children from cities to villages and introduces them to birds. On account of the efforts of this organization, children have started recognizing many species of birds. The listeners of 'Mann Ki Baat' can also develop a different perspective in children to see and understand their surroundings through such efforts.

My dear countrymen, you must have noticed that as soon as someone mentions a 'government office', a picture of a pile of files emerges in your mind. You must have seen something similar in films too. So many jokes are made on these piles of files in government offices; so many stories have been written. These files used to gather dust after lying in offices for years and years, and would start accumulating dirt.

A special Swachhata Abhiyan was launched to remove such decades-old files and scrap. You will be happy to know that this campaign has brought amazing results in government departments. Cleanliness has freed up a lot of space in offices. This has also brought in a sense of ownership among the people working in the offices. They have also become serious about keeping their work place clean.

Friends, you must have often heard elders say that where there is cleanliness, Goddess Lakshmi resides there. The concept of 'waste to wealth' is very old in our country. In many parts of the country, the 'youth' are transforming items considered useless, that is waste, to wealth. They are innovating in different ways. They are earning money from that; generating avenues of employment. These youth are also promoting a sustainable lifestyle through their efforts. The effort of two daughters of Mumbai is really very inspiring. These two daughters named Akshara and Prakriti are creating fashion items through fabric scraps. You also know that the scraps that come out during cutting and stitching of clothes are considered useless and thrown away. Akshara and Prakriti's team transforms the same fabric scraps into fashion products. Caps and bags made from cuttings are literally flying off the shelves.

Friends, a good initiative is on in Kanpur, UP as well, pertaining to cleanliness. Here some people go for daily morning walks picking up plastic and other garbage spread on the banks of the Ganga. This group has been named the 'Kanpur Ploggers Group'.

This campaign was started by a few friends collectively. Gradually, it became a big campaign of public participation. Many people of the city have joined this campaign. Its members have now started collecting garbage from shops and houses as well. Tree guards are made from this garbage in the Recycle Plant, i.e., people of this group also protect the plants with tree guards made from garbage.

Friends, Iitisha from Assam too is an example of how tiny efforts can lead to big success. Iitisha has studied in Delhi and Pune. Iitisha has left the glitz and glamour of the corporate world and is engaged in cleaning the Sangti Valley of Arunachal. A lot of plastic waste had started accumulating there because of tourists. The river there, which was once pristine, had become polluted because of the plastic waste. Iitisha is working with the local people to clean it. People of her group spread awareness among the tourists there and put up bamboo dustbins all over the valley to collect plastic waste.

Friends, such efforts lend momentum to India's Swachhata Abhiyan. This is a perpetual campaign. This must certainly be happening around you as well. Do keep writing to me about such efforts.

Friends, that is all for this episode of Mann Ki Baat. I eagerly await your feedback, letters and suggestions throughout the month. Your messages every month inspire me to do even better. We will meet again next month in another episode of Mann Ki Baat with new achievements of the country and countrymen. Until then, my best wishes to all the countrymen.

Thank you very much.