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"মিডিয়া ও বিনোদন ক্ষেত্র এক বিশাল পদক্ষেপের জন্য প্রস্তুত "

Published By : Admin | September 18, 2024 | 16:24 IST
Cabinet clears establishment of National Centre of Excellence (NCoE) for Animation, Visual Effects, Gaming, Comics, and Extended Reality (AVGC-XR)
Government’s push towards advancing the creators economy to ensure economic growth and employment opportunity
NCoE to enhance India’s soft power globally & attract foreign investment by positioning India as a content hub for providing state-of-the-art content

The Union Cabinet chaired by the Prime Minister Shri Narendra Modi has approved the establishment of the National Centre of Excellence (NCoE) for Animation, Visual Effects, Gaming, Comics and Extended Reality (AVGC-XR) as a Section 8 Company under the Companies Act, 2013 in India with Federation of Indian Chambers of Commerce & Industry and Confederation of Indian Industry representing the industry bodies as partners with the Government of India. The NCoE will be set up in Mumbai, Maharashtra and is in pursuance to the Union Minister for Finance and Corporate Affairs’ budget announcement for 2022-23 for setting up of an AVGC Task Force in the country.

AVGC-XR sector today plays an indispensable role in the entire realm of Media and Entertainment including filmmaking, Over The Top (OTT) platforms, gaming, advertisements and several other areas including health, education and other social sectors thereby encompassing the overall structure of the country’s growth story. With rapidly evolving technology and increasing internet penetration all across the country, coupled with one of the cheapest data rates, the usage of AVGC-XR globally is poised to grow at an exponential pace.

Driving the growth of AVGC-XR sector

To keep up with this brisk pace, the National Centre of Excellence is being established to act as the pinnacle institution to anchor the AVGC-XR ecosystem in the country. Along with offering specialized training-cum-learning programs to equip both amateurs and professionals with the latest skill sets in cutting-edge AVGC-XR technologies, this NCoE will also foster research and development and will bring together experts from various fields like computer science, engineering, design and art that can lead to major breakthroughs in the field of AVGC-XR. This National Centre of Excellence will also extensively focus on creation of India’s IP for both domestic consumption and global outreach, overall leading to creation of content based on India’s rich historical and cultural heritage. Further, the NCoE will function as an incubation centre by providing resources for nurturing startups and early-stage companies in the AVGC-XR field. Also, NCoE will serve not only as an academic accelerator but also a production/ industry accelerator.

By positioning this NCoE as the driving force for the growth of AVGC-XR industry it will serve as one of the biggest sources of employment for the youth from all parts of the country. This will give an enormous push to the creative arts and design sector and make India the hub for AVGC-XR activities furthering the goals of the Atmanirbhar Bharat Initiative.

The NCoE for AVGC-XR will also position India as a content hub for providing state-of-the-art content thereby enhancing India’s soft power globally and attracting foreign investment into the Media & Entertainment Sector.

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PM Modi interacts with Rashtriya Bal Puraskar awardees
December 26, 2024

The Prime Minister, Shri Narendra Modi interacted with the 17 awardees of Rashtriya Bal Puraskar in New Delhi today. The awards are conferred in the fields of bravery, innovation, science and technology, sports and arts.

During the candid interaction, the PM heard the life stories of the children and encouraged them to strive harder in their lives. Interacting with a girl child who had authored books and discussing the response she received for her books, the girl replied that others have started writing their own books. Shri Modi lauded her for inspiring other children.

The Prime Minister then interacted with another awardee who was well versed in singing in multiple languages. Upon enquiring about the boy’s training by Shri Modi, he replied that he had no formal training and he could sing in four languages - Hindi, English, Urdu and Kashmiri. The boy further added that he had his own YouTube channel as well as performed at events. Shri Modi praised the boy for his talent.

Shri Modi interacted with a young chess player and asked him who taught him to play Chess. The young boy replied that he learnt from his father and by watching YouTube videos.

The Prime Minister listened to the achievement of another child who had cycled from Kargil War Memorial, Ladakh to National War Memorial in New Delhi, a distance of 1251 kilometers in 13 days, to celebrate the 25th anniversary of Kargil Vijay Divas. The boy also told that he had previously cycled from INA Memorial, Moirang, Manipur to National War Memorial, New Delhi, a distance of 2612 kilometers in 32 days, to celebrate Azadi Ka Amrit Mahotsav and 125th birth anniversary of Netaji Subash Chandra Bose, two years ago. The boy further informed the PM that he had cycled a maximum of 129.5 kilometers in a day.

Shri Modi interacted with a young girl who told that she had two international records of completing 80 spins of semi-classical dance form in one minute and reciting 13 Sanskrit Shokas in one minute, both of which she had learnt watching YouTube videos.

Interacting with a National level gold medal winner in Judo, the Prime Minister wished the best to the girl child who aspires to win a gold medal in the Olympics.

Shri Modi interacted with a girl who had made a self stabilizing spoon for the patients with Parkinson’s disease and also developed a brain age prediction model. The girl informed the PM that she had worked for two years and intends to further research on the topic.

Listening to a girl artiste who has performed around 100 performances of Harikatha recitation with a blend of Carnatic Music and Sanskrit Shlokas, the Prime Minister lauded her.

Talking to a young mountaineer who had scaled 5 tall peaks in 5 different countries in the last 2 years, the Prime Minister asked the girl about her experience as an Indian when she visited other countries. The girl replied that she received a lot of love and warmth from the people. She further informed the Prime Minister that her motive behind mountaineering was to promote girl child empowerment and physical fitness.

Shri Modi listened to the achievements of an artistic roller skating girl child who won an international gold medal at a roller skating event held in New Zealand this year and also 6 national medals. He also heard about the achievement of a para-athlete girl child who had won a gold medal at a competition in Thailand this month. He further heard about the experience of another girl athlete who had won gold medals at weightlifting championships in various categories along with creating a world record.

The Prime Minister lauded another awardee for having shown bravery in saving many lives in an apartment building which had caught fire. He also lauded a young boy who had saved others from drowning during swimming.

Shri Modi congratulated all the youngsters and also wished them the very best for their future endeavours.