Prime Minister, Shri Narendra Modi launched a public movement today and appealed everyone to unite in the fight against corona.

In a tweet, the Prime Minister appealed everyone to unite in the fight against Corona. Reiterating the key message of “wear a mask, wash hands, follow social distancing and practice do gaj ki doori”, the Prime Minister said together we will succeed and win against the Covid-19.

The campaign is being launched with the aim to encourage People’s Participation. Under the campaign, a COVID-19 Pledge will be taken by all. A Concerted Action Plan will be implemented by Central Government Ministries/ Departments and State Governments/ Union Territories with the following highlights:

Region- specific targeted communication in high case-load districts.

Simple and easily understandable messages to reach every citizen

Dissemination throughout the country using all media platforms

Banners and Posters at public places; involving Frontline workers and Targeting Beneficiaries of Government Schemes

Hoardings/ wall paintings/ electronic display boards in government premises

Involvement of Local and National influencers to drive home the message

Running mobile vans for regular awareness generation

Audio messages; pamphlets/ brochures on awareness

Seeking support of Local Cable Operators for running COVID messages

Coordinated media campaign across platforms for effective outreach and impact

 

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PM highlights Nari Shakti's transformative role in the journey towards a developed India
June 08, 2025
QuoteOver the last 11 years, the NDA Government has redefined women-led development: PM
QuoteVarious initiatives, from ensuring dignity through Swachh Bharat to financial inclusion via Jan Dhan accounts, the focus has been on empowering our Nari Shakti: PM

The Prime Minister, Shri Narendra Modi has highlighted the transformative role played by women in the journey towards a developed India, underlining the government’s focus on women-led development over the past 11 years.

The Prime Minister said that our mothers, sisters and daughters have seen times when they had to face difficulties at every step. But today they are not only participating actively in the resolution of a developed India, but are also setting examples in every field from education to business. Shri Modi further added that the successes of Nari Shakti in the last 11 years are a matter of pride for all citizens.

The Prime Minister noted that the NDA Government has redefined women-led development through a series of impactful initiatives. These include ensuring dignity through the Swachh Bharat Abhiyan, financial inclusion via Jan Dhan accounts, and empowerment at the grassroots level.

He cited Ujjwala Yojana as a milestone that brought smoke-free kitchens to several homes. He also highlighted how MUDRA loans have enabled lakhs of women to become entrepreneurs and pursue their dreams independently. The provision of houses in women’s names under the PM Awas Yojana has also made a remarkable impact on their sense of security and empowerment.

The Prime Minister also recalled the Beti Bachao Beti Padhao campaign, which he described as a national movement to protect the girl child.

Shri Modi affirmed that in all sectors- including science, education, sports, StartUps, and the armed forces-women are excelling and inspiring several people.

The Prime Minister shared these remarks through a series of posts on X;

"हमारी माताओं-बहनों और बेटियों ने वो दौर भी देखा है, जब उन्हें कदम-कदम पर मुश्किलों का सामना करना पड़ता था। लेकिन आज वे ना सिर्फ विकसित भारत के संकल्प में बढ़-चढ़कर भागीदारी निभा रही हैं, बल्कि शिक्षा और व्यवसाय से लेकर हर क्षेत्र में मिसाल कायम कर रही हैं। बीते 11 वर्षों में हमारी नारीशक्ति की सफलताएं देशवासियों को गौरवान्वित करने वाली हैं।

#11YearsOfSashaktNari"

"Over the last 11 years, the NDA Government has redefined women-led development.
Various initiatives, from ensuring dignity through Swachh Bharat to financial inclusion via Jan Dhan accounts, the focus has been on empowering our Nari Shakti. Ujjwala Yojana brought smoke-free kitchens to several homes. MUDRA loans enabled lakhs of women entrepreneurs to pursue dreams on their own terms. Houses under the women’s name in PM Awas Yojana too have made a remarkable impact.

Beti Bachao Beti Padhao ignited a national movement to protect the girl child.

In all sectors, including science, education, sports, StartUps and the armed forces, women are excelling and inspiring several people.

#11YearsOfSashaktNari"